Opening titles aren’t how they used to be. Gone are the days of
just showing the title of the show over shots of Hebden Bridge. Titles
are a selling point now – TV Editor Chris Taylor takes a look at what makes a good opening title in the modern world of TV.
We’re told to make excellent first impressions. It takes only a few
seconds for someone to decide if they are attracted to a member of the
opposite sex. We’re told not to judge a book by its cover, but often
that’s what makes us pick up the book. We need something to draw is in,
something to make us want to dive into this world, whatever it may be.
It’s a little bit shallow, yes, but it’s oftentimes a deal breaker.
It’s no different with TV credit sequences. They kick start the show
and, if they’re exceptionally good, will give you a flavour of what the
show is about. Even if it’s relatively simple, it can still tell you
something about what you’re about to watch.
HBO are the main proponents of a good opening sequence. Point to any
HBO show and try not to be blown away by their opening credits sequence.
Even Sex and the City’s opening credits provide a great
introduction, showing you Carrie Bradshaw’s New York, an altogether
removed one full of glamour but also a lot of imperfections. The Wire makes
an excellent job of replacing their opening titles each season to
capture the essence of that season. Urban decay is prominent throughout
all 5 openings but, with each season focusing on a different aspect of
Baltimore life, Season 3 throws in some politics whilst Season 2 chucks
you into the life of a blue collar worker. Then you have the more
visually striking side of things; the likes of Carnivale, True Blood or Deadwood
showing you the everyday surrounding the series, be that gold
prospecting or travelling caravans. To pick a recent example, the
opening to Game of Thrones is perfect. Visually stunning, it
sees the camera fly over a game board in the shape of Westeros, as the
cities evolve and the pieces move into place, evoking the tension and
drama of the show itself.
But HBO don’t hold a monopoly; just think of Dexter, perhaps
one of the best opening sequences of the 21st Century, even if the show
itself is declining in quality. We’re aware that Dexter is a serial
killer also trying to live a normal life, so here we see him cooking his
breakfast, flossing his teeth and putting on a t-shirt, getting ready
for the day but with a sense of malice to it. He tightens the floss and
shoe laces like he’s preparing cheese wire to strangle someone, and the
spurting of the blood orange is… well… pretty obvious really.
As much as I loathe the opening to Homeland, it does what it
needs to do well. It’s messy, disorganised; just a jumble of ideas. But
then you realise that what we are seeing in this credits sequence is
Carrie’s mind. Doubting her own ideas, while juggling everything else
going on, this is the jumble we see; a mess of everything going through
her head from her beloved jazz to news broadcasts.
A good title sequence does the job of hooking you in. Think Mad Men
and, beyond the sharp suits, ridiculous alcohol consumption and Alison
Brie, the first thing that springs to mind is that opening sequence.
Mirroring the style and class, but also the quick fall many characters
face, it sucks you in and lets you know what exactly it is you’re in
for. First impressions really are everything. At least in the land of
TV.